BRUSSELS, June 1, 2026 — FORMOSA brew, the premier contemporary purveyor of Taiwanese Grand Cru tea, successfully concluded its highly anticipated sensory Masterclass at Brussels Tea Day yesterday, May 31st. Hosted by the Brussels Tea Festival, the event drew a remarkable crowd that doubled its expected capacity. The overwhelming response from attendees signals a strong shift in European consumer appetite toward modern, scientifically crafted tea experiences.
Invited by the Brussels Tea Festival, FORMOSA brew utilized the platform to showcase its core mission: introducing exquisite Taiwanese tea into the modern European lifestyle. By stripping away outdated traditional dogmas, the brand presented cold-extracted tea as a contemporary luxury, seamlessly aligning with the rising trend of "Elite Sobriety" in fine dining.
"We are incredibly honored by the enthusiastic turnout and the gracious invitation from the Brussels Tea Festival," said the Founder of FORMOSA brew. "We initially prepared for a limited-capacity session for Brussels Tea Day, but were deeply moved to welcome twice as many guests. Our goal is not merely to sell tea, but to present the profound craftsmanship of Taiwanese tea in a format that speaks to the modern European palate—elegant, precise, and effortlessly integrated into their daily lifestyle."
The highlight of the session was an exclusive pairing collaboration with Brussels' premium chocolatier, Elsa Cacao & Chocolate. The Masterclass guided attendees through a meticulously designed sensory journey, marrying the rare polyphenols of Taiwanese high-mountain tea (representing just 0.2% of global production) with the rich cacao bean of Belgian Bean-to-Bar chocolate (representing under 10% of the market). The synergy between the two independent brands successfully ignited what FORMOSA brew coined the "Third Flavor"—a perfume-like retronasal experience that left attendees in awe.
Following the remarkable success at Maison Pelgrims, FORMOSA brew announced plans to expand its B2B footprint across Prestige venues in Brussels and will soon release a schedule for upcoming exclusive workshops and Masterclasses for private clients and connoisseurs.
Photo Credit: Elsa Cuny
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